Resume

Mackenzie photographing a rally

Summary

Digital Director for Rep. Mike Lawler’s congressional office and, through November 2026, his campaign. Runs social media, photography, video production, and graphic design, and works with senior staff on messaging strategy.

Skills

Adobe Photoshop, Lightroom, and Premiere Pro; Canva; photography; video production and editing; social media management (TikTok, X, Instagram, Facebook)

✳︎

Work Experience

✳︎ Work Experience

Rep. Mike Lawler speaking at rally in the Hudson Valley

Office of Rep. Mike Lawler - Digital Director August 2024 - Present

  • Manages the Congressman’s social media on TikTok, X, Instagram, and Facebook, averaging 30 posts a day across platforms. Follower growth—45k.

  • Works with the Communications Director and Chief of Staff to keep digital messaging in line with the Congressman’s policy goals and district needs.

  • Produces video content from start to finish in Premiere Pro.

  • Leads photography for the Congressman, handling setup, lighting, and composition. Over 600 events photographed.

  • Runs the studio and coordinates with outlets for the Congressman’s news hits. Over 140 TV hits.

  • Designs the graphics used in every piece of constituent outreach, including the weekly newsletter. Over 6.5k graphics created.

  • Coordinates coverage of district events with press and stakeholders.

Lawler for Congress - Digital Director August 2024 - November 2026

Supporter holding a Mike Lawler for Congress campaign sign at a nighttime rally.

  • Managed the campaign’s social media and supporter engagement.

  • Carried out the messaging goals set by the candidate and campaign manager, meeting or exceeding targets for audience reach and post engagement.

  • Photographed the candidate and campaign events.

  • Designed graphics for social media, mailers, palm cards, and press releases. Over 5k graphics created.

  • Served as body man, providing direct support, coordination, and logistics for the candidate.

Ulta Beauty, Nanuet, NY - Beauty Associate November 2022 - May 2024

  • Provided customer service on the sales floor.

  • Maintained sales floor inventory and managed incoming shipments of new products.

Beth Capuano Photography - Professional Photographer July 2019 - July 2022

  • Shot sporting events, portraits, and community events in both lead and assisting roles.